The Alternative Futures Group brand

The Alternative Futures Group Brand is centred on our vision and mission to create a world where people control their own lives. The brand was recently re-launched to develop a platform to communicate our message in the future.

A consultation process was carried out to understand what key stakeholders thought of our brand and how we could improve on it. This led to the development of a new logo and a fresh brand concept. A professional team of experts were recruited to develop the brand concept through our website and other material.

The new logo is based on the ‘blossom’ concept which takes the letters AFG and stylises them to create the stem of a flower. The symbolism of the flower represents the people we support. The flower needs care and attention to grow to its full potential. The logo continues to reflect the support and care Alternative Futures Group has built its reputation on over the last 15 years.

Joyce Duckworth, Deputy Chief Executive, who has been leading the process says:

Alternative Futures Group’s brand is encapsulated in the work we do every day in achieving our vision. This is what Alternative Futures Group is, and always should be, known for.

In order to emphasise this, we have developed a new logo and I’m very pleased with its clean and simple design. The logo will serve as an identity banner, bringing our communication and imagery together.. I look forward to seeing the logo play a key role in helping Alternative Futures Group be recognised as an organisation that really does put people in control of their own lives.